The Performance specialist participates in the planning, review and optimization of paid social campaigns including reporting and managing specific accounts.
- Support the paid social campaign against client's key performance indicators.
- Drive effective client services and client relationships with accurate and timely performance communication.
- Develop and maintain relationships with key paid social partners to nurture performance growth.
- Review and manage client data to ensure optimal performance on all campaigns.
- Liaise with other channels.
- Builds strong relationships across client services team and with client.
Performance Group Head
Paid Media Strategy
- Act as the strategic lead for paid media accounts and also drive the integration of paid media channels including search, social and display with other media channels including organic search and above the line communication strategies.
- Work closely with Client Leadership to deliver paid media strategy and activation that delivers on our clients challenges and objectives.
- Own the relationship with client stakeholders to actively service client requests as they arise, with diligence and professionalism.
- Work closely with the Client Leadership team to lead our clients in terms of digital strategy and innovation.
- Escalate issues and risks including budget and KPI variances, challenges to deliver to internal or external expectations and deadlines.
- Actively identify opportunities for our clients and provide consulting focus with a lens on profitability.
Leadership and Management
- Identify and problem solve talent gaps and skill gaps in the team.
- Manage workload and workload distribution for the team.
- Ensure accurate billing, looking to maximise revenue and profit.
- Support in training and help the team develop critical thinking and technical expertise.
Planning & Forecasting
- Take briefs and use market research to help define KPIs and strategy for paid search and paid social campaigns.
- Clearly articulate the role of channels and media for our clients.